Book Cover Design and interior layout
This cover design for a recipe book presents a collection of wholesome, fun recipes for the whole family, presented in a seasonal format by local chef Jenny Breen and writer Susan Thurston. I was commissioned to design an appetizing cover, as well as the interior text pages on a limited budget. The resulting cookbook has been featured in local food cooperatives and book stores to great success.
Client: University of Minnesota Press
Branding, Logo, Color Palette, Identity Design
River Restorative Therapies was launching a new visual identity for their acupuncture clinic, and needed a way to stand out in the alternative health care market. Working within budget and timeline constraints, a gradual rollout of their brand is underway, beginning with a logo, business cards, brand palette and e-newsletter.
Plans are underway for a new website and product packaging coming soon!
Editorial design, art direction, annual report, information design
For two years running, I worked together with the Wilder Foundation to produce their Heritage Report. This planned giving report honored existing donors while attracting new ones. Key words and photographs emphasize the organization’s purpose rather than names and numbers, and large quotes lead readers to consider why they should donate to Wilder. Through creative use of color on press we were able to maximize visual appeal for minimal cost.
Initial feedback? One longtime donor read the report for the first time ever, and prospects looked it over cover to cover. In addition to being thrilled about the new look, this made for one happy client.
Branding, Naming, Logo Design, Website Design, Art Direction, Signage
The mission of Rice Creek Watershed District is to conserve and restore Minnesota’s water resources for current and future generations. With the launch of their Blue Thumb program, they needed a way to communicate with consumers about how to conserve water resources by landscaping with native plants.
We worked together to develop a complete brand image with a new name and logo, graphic standards manual, web site, point of purchase brochure and signage that appealed to environmentally conscious gardeners, retailers and non profit partners.
Client: Rice Creek Watershed District
Branding, Brochure Design, Color Palette
After 7 years with the same materials, the Learning Abroad Center at the University of Minnesota was due for a brand makeover. This brochure was among the initial redesign ideas presented, along with a fresh color palette and new typographic styles.
Branding, Print Collateral, Stationery system
N’compass is a technology consulting firm that creates telecommunications/voice and data solutions. They wanted to position themselves as the leading technology company helping customers develop strategic IT. We developed a corporate stationery and customizable capabilities brochure to express these attributes, giving them a bold new look and feel.
Editorial Design, Art Direction, Annual Report, Information Design
Fairview Health Service's Community Report positions them as a leader in community service in the health care arena. Working collaboratively with the client’s team I created a report centered on success stories, showing how individual lives have been impacted by Fairview programs. This project serves various functions, from garnering legislative and corporate support to recruiting program volunteers and selling Fairview services.
An initiative of HealthPartners, this logo proposal was designed for a Ugandan women's health cooperative.
Book Cover Design
Vikings across the Atlantic by Daron Olson explores the evolution of Norwegian culture in America and how immigration impacted Norwegian identity at home. This jacket was designed for the Scandinavian Studies audience.
Client: University of Minnesota Press
Branding, Logo Design
Belwin Conservancy is one of the largest privately owned nature preserves in the Twin Cities, with a goal of connecting people to the land through education and research opportunities. I worked with them to update their logo design to better reflect their mission of caring for the land.
The final logo is in color; a few additional concepts presented are in black and white.
Book Cover Design
Tales from a Finnish Tupa presents tales of magic and fables, sharing Finnish wisdom on topics from the end of the world to how Rabbit earned his self-respect. This book jacket covers a wonderfully illustrated collection of folktales—direct from a Finnish tupa, or cottage.
Cover illustration by Laura Bannon.
Client: University of Minnesota Press
Editorial design, art direction, annual report, information design
Thermal Energy Corporation (TECO) is a non-profit district energy company providing heating and cooling services to the Texas Medical Center in Houston.
Working together with Westerlund Communications, I designed an annual report to enhance their reputation in the industry, and communicate the reliability and efficiency of district energy systems.
